4 Vital Tips: How to Keep Your Brand Active

When your brand is transitioning and looking for new ways to stay relevant to your consumers, you’ll want to find ways to reach them with an approach that resonates with them. Brands that have adjusted to the change in customer behaviour have witnessed better results due to being aware of the current issues impacting consumers today. Transforming these issues into positive solutions from your brand shows customers you are taking the time to understand their needs.

Women in Leadership: 4 Motivating Success Stories

One thing we can all agree on is that 2020 seems to be a year that will go down as a long chapter in history books. With many tragic global health and societal issues surrounding us, it becomes apparent just how important leadership is. We can see it’s crucial, especially in times of hardship, to lead with compassion, empathy, understanding, and fairness.

Despite the troublesome year, several women have stepped up to show how pivotal feminine leadership qualities will be in overcoming many challenges we’re facing. Acceptance of, and successful adaptation to, our new normalcy will be ushered in by leaders who not only rise to the challenge of guiding, but uniting, people through difficult times.

Myth vs. Fact: Cybersecurity in a Digital World

Your Startup, Your Security Establishing your business online is a great way to attract new customers, support your existing ones better, and have a storefront that is accessible to your customers or clients 24/7. It’s clear the internet has many advantages when it comes to business, but there is also cybersecurity to consider in a […]

Happy Canada Day: A Message to Entrepreneurs

It’s that time of the year when we celebrate the beautiful country we call home. But this year, it looks a little different. As entrepreneurs, this year has tested you in ways you have never experienced, nor expected to, during the process of building or owning a business. Resilience, compassion, and willingness to learn has proven to be key in adapting and restructuring business models, organizations, supply chains, and sales processes.