Explore the core sectors of Coimbatore, one of the top emerging cities in India to see whether your business could be successful in expanding to its market.
Our program is designed to help female-led businesses expand to emerging markets, such as India. We do everything in our power to make sure your startup is properly prepared for international expansion.
If you’re looking at expanding your business to India but aren’t sure if your startup is a fit for our program, we’ve prepared a self-evaluation checklist you can go through.
Ask yourself 8 quick questions and determine if you could be a part of our next cohort.
If you’ve exhausted your regular resources for pinpointing innovative strategies, it’s a good idea to look into how other well-known companies achieved their success.
Companies like Canva, Lynda .com (now LinkedIn Learning), and MailChimp are great examples of how digitally-native startups got themselves off the ground.
When ventures start looking for areas to expand internationally, they tend to focus on the largest markets. However, in some countries, that may not be your best market entry bet. In India, its largest Tier 1 cities come with their fair share of challenges, such as overpopulation, inadequate infrastructure, pollution, poor public transportation, and long commutes. If you’re looking to expand to a large market with fewer challenges seen by the congested and trendy areas, it would be worth your time to explore India’s top Tier 2 and 3 cities first.
Strategic Partnerships allow for a mutually beneficial arrangement that will be a great asset for your business. From sharing research to providing more value to your target audience, a partnership could be what your business needs to reach your 2021 goals.
Despite the current state of the world, it’s important to continue being resilient and striving for success. Preparing for the unexpected and building resiliency will not only facilitate your startup’s survival now but will also ensure longevity moving forward.
One certain thing to come from this year is the need to re-evaluate the perceived makeup of a great leader. Traditionally, we’ve both sought and praised those that exhibit traits like overconfidence, assertiveness, and are authoritative.
Now that we have moved to a virtual world, virtual interactions are as prevalent as in-office engagement. This leaves businesses to find new and creative ways to connect and engage with their employees to keep everyone motivated.
Discover who is behind tech ideas and companies: 5 Women in Tech who are doing big things.
Bossy, stubborn, pushy, cold. These are common words used to label female leaders, but not generally used to describe their male counterparts. Often, any defining characteristics used are more so directly linked to a woman’s likability rather than her ability to lead. This ingrained societal behaviour continues gender biases and impacts confidence levels, while further increasing difficulties for women looking to achieve higher positions, like being overlooked for promotion. We all have unconscious biases that can create barriers instead of an inclusive environment that promotes based on performance instead of preconceived notions. It’s vital for us to all take our word choices into careful consideration because, whether intentional or not, it can come across as demeaning, biased, and discriminatory. With the lens of female leadership, it’s important to understand how gender bias and ingrained speech mannerisms negatively impact one gender while solely benefitting the other.