How to Grow a Unicorn: Tech Company Growth Strategies

If you’ve exhausted your regular resources for pinpointing innovative strategies, it’s a good idea to look into how other well-known companies achieved their success.

Companies like Canva, Lynda .com (now LinkedIn Learning), and MailChimp are great examples of how digitally-native startups got themselves off the ground.

Top Emerging Indian Cities Series: Indore

When ventures start looking for areas to expand internationally, they tend to focus on the largest markets. However, in some countries, that may not be your best market entry bet. In India, its largest Tier 1 cities come with their fair share of challenges, such as overpopulation, inadequate infrastructure, pollution, poor public transportation, and long commutes. If you’re looking to expand to a large market with fewer challenges seen by the congested and trendy areas, it would be worth your time to explore India’s top Tier 2 and 3 cities first.

3 Benefits of Strategic Partnerships in 2021 – Navigating the Business Landscape

Strategic Partnerships allow for a mutually beneficial arrangement that will be a great asset for your business. From sharing research to providing more value to your target audience, a partnership could be what your business needs to reach your 2021 goals.

Overcoming 3 Challenges that Impact Your Business’s Chance for Survival

Despite the current state of the world, it’s important to continue being resilient and striving for success. Preparing for the unexpected and building resiliency will not only facilitate your startup’s survival now but will also ensure longevity moving forward.

2020: The Need for Embracing Feminine Qualities in Leadership

One certain thing to come from this year is the need to re-evaluate the perceived makeup of a great leader. Traditionally, we’ve both sought and praised those that exhibit traits like overconfidence, assertiveness, and are authoritative.

Leading Virtual Teams: Motivating Different Personalities

Now that we have moved to a virtual world, virtual interactions are as prevalent as in-office engagement. This leaves businesses to find new and creative ways to connect and engage with their employees to keep everyone motivated.

Power of Word Association: Women in Business

Bossy, stubborn, pushy, cold. These are common words used to label female leaders, but not generally used to describe their male counterparts. Often, any defining characteristics used are more so directly linked to a woman’s likability rather than her ability to lead. This ingrained societal behaviour continues gender biases and impacts confidence levels, while further increasing difficulties for women looking to achieve higher positions, like being overlooked for promotion. We all have unconscious biases that can create barriers instead of an inclusive environment that promotes based on performance instead of preconceived notions. It’s vital for us to all take our word choices into careful consideration because, whether intentional or not, it can come across as demeaning, biased, and discriminatory. With the lens of female leadership, it’s important to understand how gender bias and ingrained speech mannerisms negatively impact one gender while solely benefitting the other.

Imposter Syndrome: The Impact on Women Leaders

Does this sound familiar? Feeling unqualified for the position you currently hold, skeptical of your worth, and questioning if your education and experience are enough. This causing you added anxiety and stress, negatively impacting your confidence, and a nagging need to ‘do more.’ If this rings a bell, you may be experiencing imposter syndrome. Although common in nature, there are aspects of imposter syndrome that disproportionately affect women. This can have a lasting impact on their careers, mental health, and confidence in overcoming challenges in the workplace.

4 Vital Tips: How to Keep Your Brand Active

When your brand is transitioning and looking for new ways to stay relevant to your consumers, you’ll want to find ways to reach them with an approach that resonates with them. Brands that have adjusted to the change in customer behaviour have witnessed better results due to being aware of the current issues impacting consumers today. Transforming these issues into positive solutions from your brand shows customers you are taking the time to understand their needs.