When your brand is transitioning and looking for new ways to stay relevant to your consumers, you’ll want to find ways to reach them with an approach that resonates with them. Brands that have adjusted to the change in customer behaviour have witnessed better results due to being aware of the current issues impacting consumers today. Transforming these issues into positive solutions from your brand shows customers you are taking the time to understand their needs.
Iliana works with fortune 500 clients across many industries helping them shape their innovation agenda through her role at Accenture. Iliana is also strongly connected and involved across the business, tech, and non-profit communities. She is a contributor to the Don Tapscott led Blockchain Research Institute, is an Associate at the Creative Destruction Lab incubator at the University of Toronto where she provides mentorship time to start-ups, and sits on the Emerging Leaders Advisory Council for CPA Ontario.
Do you have a story about your business that could help benefit women entrepreneurs from your advice and experience? We’d love to hear from you! Your answers will help us serve entrepreneurs better by giving real-world tips to struggling businesses throughout the virtual transition.
One thing we can all agree on is that 2020 seems to be a year that will go down as a long chapter in history books. With many tragic global health and societal issues surrounding us, it becomes apparent just how important leadership is. We can see it’s crucial, especially in times of hardship, to lead with compassion, empathy, understanding, and fairness.
Despite the troublesome year, several women have stepped up to show how pivotal feminine leadership qualities will be in overcoming many challenges we’re facing. Acceptance of, and successful adaptation to, our new normalcy will be ushered in by leaders who not only rise to the challenge of guiding, but uniting, people through difficult times.
From the shift to a digital economy and pivoting business offerings to employee layoffs and complete closure, it’s clear that Covid-19 has had an enormous impact on businesses. We’ve interviewed five women who have showcased strong leadership qualities and found success navigating their business and employees through these unprecedented times. Read more to understand how their individual definitions of success and leadership styles have led to positive outcomes for their business, employees, and clients.
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It’s time to make the transition to an online store. But where do you start?
There are a multitude of tutorials, resources, and tips online