Overcoming 3 Challenges as a Leader

Overcoming 3 Challenges that Impact Your Business’s Chance for Survival

By Candy Wassermann | Nov 19, 2020 | 0

Despite the current state of the world, it’s important to continue being resilient and striving for success. Preparing for the unexpected and building resiliency will not only facilitate your startup’s survival now but will also ensure longevity moving forward.

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Embracing Feminine Qualities in Leadership

2020: The Need for Embracing Feminine Qualities in Leadership

By Brettany Shannon-Fenn | Nov 5, 2020 | 0

One certain thing to come from this year is the need to re-evaluate the perceived makeup of a great leader. Traditionally, we’ve both sought and praised those that exhibit traits like overconfidence, assertiveness, and are authoritative.

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Leading Virtual Teams: Motivating Different Personalities

By Taylor Desjardins | Oct 29, 2020 | 2

Now that we have moved to a virtual world, virtual interactions are as prevalent as in-office engagement. This leaves businesses to find new and creative ways to connect and engage with their employees to keep everyone motivated.

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Behind the Tech: Women Highlight Series

By Taylor Desjardins | Oct 22, 2020 | 0

Discover who is behind tech ideas and companies: 5 Women in Tech who are doing big things.

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Power of Word Association: Women in Business

By Brettany Shannon-Fenn | Sep 24, 2020 | 0

Bossy, stubborn, pushy, cold. These are common words used to label female leaders, but not generally used to describe their male counterparts. Often, any defining characteristics used are more so directly linked to a woman’s likability rather than her ability to lead. This ingrained societal behaviour continues gender biases and impacts confidence levels, while further increasing difficulties for women looking to achieve higher positions, like being overlooked for promotion. We all have unconscious biases that can create barriers instead of an inclusive environment that promotes based on performance instead of preconceived notions. It’s vital for us to all take our word choices into careful consideration because, whether intentional or not, it can come across as demeaning, biased, and discriminatory. With the lens of female leadership, it’s important to understand how gender bias and ingrained speech mannerisms negatively impact one gender while solely benefitting the other.

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Impacts of Imposter Syndrome on Women

Imposter Syndrome: The Impact on Women Leaders

By CIAP | Sep 17, 2020 | 0

Does this sound familiar? Feeling unqualified for the position you currently hold, skeptical of your worth, and questioning if your education and experience are enough. This causing you added anxiety and stress, negatively impacting your confidence, and a nagging need to ‘do more.’ If this rings a bell, you may be experiencing imposter syndrome. Although common in nature, there are aspects of imposter syndrome that disproportionately affect women. This can have a lasting impact on their careers, mental health, and confidence in overcoming challenges in the workplace.

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4 Vital Tips: How to Keep Your Brand Active

By Taylor Desjardins | Sep 1, 2020 | 4

When your brand is transitioning and looking for new ways to stay relevant to your consumers, you’ll want to find ways to reach them with an approach that resonates with them. Brands that have adjusted to the change in customer behaviour have witnessed better results due to being aware of the current issues impacting consumers today. Transforming these issues into positive solutions from your brand shows customers you are taking the time to understand their needs.

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Defining Success with Iliana Oris Valiente During COVID-19

By Michael Weatherhead | Aug 25, 2020 | 0

Iliana works with fortune 500 clients across many industries helping them shape their innovation agenda through her role at Accenture. Iliana is also strongly connected and involved across the business, tech, and non-profit communities. She is a contributor to the Don Tapscott led Blockchain Research Institute, is an Associate at the Creative Destruction Lab incubator at the University of Toronto where she provides mentorship time to start-ups, and sits on the Emerging Leaders Advisory Council for CPA Ontario.

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Female-Founders-Virtual-Success-Survey

Female Founders: Virtual Success Survey

By CIAP | Aug 18, 2020 | 0

Do you have a story about your business that could help benefit women entrepreneurs from your advice and experience? We’d love to hear from you! Your answers will help us serve entrepreneurs better by giving real-world tips to struggling businesses throughout the virtual transition.

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Women and entrepreneurship

Women and Entrepreneurship: The Impacts and Challenges

By Brettany Shannon-Fenn | Aug 13, 2020 | 0

Challenges women face in entrepreneurship and entrepreneurial activity; the impacts of the increased presence of women in the Canadian economy. Do you remember what made you pursue entrepreneurship? For me, it was as a child. My mom would take me with her to work where I would set up pretend businesses or ‘help out’. Later, it was watching my parents begin their own companies or help/consult with other startups. They would entertain me by explaining their business plans, or what they were working on, and answer my endless questions. But, my exposure to startups in my formative years wasn’t limited to my parents. I was very fortunate, growing up, to have many family role models for business ownership. It was witnessing all of them exhibit a striking combination of determination, hard work, and an ability to create, which was vital in stoking my enthusiasm for entrepreneurial pursuits.

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