Women and entrepreneurship

Women and Entrepreneurship: The Impacts and Challenges

By Brettany Shannon-Fenn | Aug 13, 2020 | 0

Challenges women face in entrepreneurship and entrepreneurial activity; the impacts of the increased presence of women in the Canadian economy. Do you remember what made you pursue entrepreneurship? For me, it was as a child. My mom would take me with her to work where I would set up pretend businesses or ‘help out’. Later, it was watching my parents begin their own companies or help/consult with other startups. They would entertain me by explaining their business plans, or what they were working on, and answer my endless questions. But, my exposure to startups in my formative years wasn’t limited to my parents. I was very fortunate, growing up, to have many family role models for business ownership. It was witnessing all of them exhibit a striking combination of determination, hard work, and an ability to create, which was vital in stoking my enthusiasm for entrepreneurial pursuits.


Women in Leadership: 4 Motivating Success Stories

By Taylor Desjardins | Aug 11, 2020 | 0

One thing we can all agree on is that 2020 seems to be a year that will go down as a long chapter in history books. With many tragic global health and societal issues surrounding us, it becomes apparent just how important leadership is. We can see it’s crucial, especially in times of hardship, to lead with compassion, empathy, understanding, and fairness.

Despite the troublesome year, several women have stepped up to show how pivotal feminine leadership qualities will be in overcoming many challenges we’re facing. Acceptance of, and successful adaptation to, our new normalcy will be ushered in by leaders who not only rise to the challenge of guiding, but uniting, people through difficult times.

5 Women Leaders: Success Amid Covid-19

Women Leaders: Success Amid COVID-19

By Michael Weatherhead | Aug 6, 2020 | 0

From the shift to a digital economy and pivoting business offerings to employee layoffs and complete closure, it’s clear that Covid-19 has had an enormous impact on businesses. We’ve interviewed five women who have showcased strong leadership qualities and found success navigating their business and employees through these unprecedented times. Read more to understand how their individual definitions of success and leadership styles have led to positive outcomes for their business, employees, and clients.


Myth vs. Fact: Cybersecurity in a Digital World

By Taylor Desjardins | Aug 4, 2020 | 0

Establishing your business online is a great way to attract new customers, support your existing ones better, and have a storefront that is accessible to your customers or clients 24/7. It’s clear the internet has many advantages when it comes to business, but there is also cybersecurity to consider in a digital world. Cybersecurity is […]


Happy Canada Day: A Message to Entrepreneurs

By Taylor Desjardins | Jun 30, 2020 | 6

It’s that time of the year when we celebrate the beautiful country we call home. But this year, it looks a little different. As entrepreneurs, this year has tested you in ways you have never experienced, nor expected to, during the process of building or owning a business. Resilience, compassion, and willingness to learn has proven to be key in adapting and restructuring business models, organizations, supply chains, and sales processes.

Landing Page Best Practices

Landing Page: Best Website Practices

By Taylor Desjardins | May 28, 2020 | 6

When building or optimizing your website, the most important page you need to focus on is your landing page. A landing page can be your home

The Altered Customer Journey

The Altered Customer Journey

By Taylor Desjardins | May 19, 2020 | 0

You want to be the brand that customers think about when it comes to a making potential purchase.


COVID-19: Startup Survival Guide

By Taylor Desjardins | May 14, 2020 | 0

The most crucial step is evaluating where your company stands in its current state. You want to establish what the immediate problems are an


COVID-19: Assess the Business Impact

By Taylor Desjardins | May 12, 2020 | 2

Across the globe, many businesses are feeling the impacts of COVID-19 by enduring many disruptions to their business operations, supply chai


Shopify For Beginners: 6 Tips & Resources

By Taylor Desjardins | May 5, 2020 | 0

It’s time to make the transition to an online store. But where do you start?

There are a multitude of tutorials, resources, and tips online