Does this sound familiar? Feeling unqualified for the position you currently hold, skeptical of your worth, and questioning if your education and experience are enough. This causing you added anxiety and stress, negatively impacting your confidence, and a nagging need to ‘do more.’ If this rings a bell, you may be experiencing imposter syndrome. Although common in nature, there are aspects of imposter syndrome that disproportionately affect women. This can have a lasting impact on their careers, mental health, and confidence in overcoming challenges in the workplace.
When your brand is transitioning and looking for new ways to stay relevant to your consumers, you’ll want to find ways to reach them with an approach that resonates with them. Brands that have adjusted to the change in customer behaviour have witnessed better results due to being aware of the current issues impacting consumers today. Transforming these issues into positive solutions from your brand shows customers you are taking the time to understand their needs.
Iliana works with fortune 500 clients across many industries helping them shape their innovation agenda through her role at Accenture. Iliana is also strongly connected and involved across the business, tech, and non-profit communities. She is a contributor to the Don Tapscott led Blockchain Research Institute, is an Associate at the Creative Destruction Lab incubator at the University of Toronto where she provides mentorship time to start-ups, and sits on the Emerging Leaders Advisory Council for CPA Ontario.
Your Startup, Your Security Establishing your business online is a great way to attract new customers, support your existing ones better, and have a storefront that is accessible to your customers or clients 24/7. It’s clear the internet has many advantages when it comes to business, but there is also cybersecurity to consider in a […]
When building or optimizing your website, the most important page you need to focus on is your landing page. A landing page can be your home
You want to be the brand that customers think about when it comes to a making potential purchase.
The most crucial step is evaluating where your company stands in its current state. You want to establish what the immediate problems are an