Tag: female empowerment

Is Your Startup Ready: Self-Evaluation Checklist

Posted on by Taylor Desjardins

Our program is designed to help female-led businesses expand to emerging markets, such as India. We do everything in our power to make sure your startup is properly prepared for international expansion.

If you’re looking at expanding your business to India but aren’t sure if your startup is a fit for our program, we’ve prepared a self-evaluation checklist you can go through.

Ask yourself 8 quick questions and determine if you could be a part of our next cohort.

How to Grow a Unicorn: Tech Company Growth Strategies

Posted on by Taylor Desjardins

If you’ve exhausted your regular resources for pinpointing innovative strategies, it’s a good idea to look into how other well-known companies achieved their success.

Companies like Canva, Lynda .com (now LinkedIn Learning), and MailChimp are great examples of how digitally-native startups got themselves off the ground.

3 Benefits of Strategic Partnerships in 2021 – Navigating the Business Landscape

Posted on by Candy Wassermann

Strategic Partnerships allow for a mutually beneficial arrangement that will be a great asset for your business. From sharing research to providing more value to your target audience, a partnership could be what your business needs to reach your 2021 goals.

Power of Word Association: Women in Business

Posted on by Brettany Shannon-Fenn

Bossy, stubborn, pushy, cold. These are common words used to label female leaders, but not generally used to describe their male counterparts. Often, any defining characteristics used are more so directly linked to a woman’s likability rather than her ability to lead. This ingrained societal behaviour continues gender biases and impacts confidence levels, while further increasing difficulties for women looking to achieve higher positions, like being overlooked for promotion. We all have unconscious biases that can create barriers instead of an inclusive environment that promotes based on performance instead of preconceived notions. It’s vital for us to all take our word choices into careful consideration because, whether intentional or not, it can come across as demeaning, biased, and discriminatory. With the lens of female leadership, it’s important to understand how gender bias and ingrained speech mannerisms negatively impact one gender while solely benefitting the other.

Women and Entrepreneurship: The Impacts and Challenges

Posted on by Brettany Shannon-Fenn

Challenges women face in entrepreneurship and entrepreneurial activity; the impacts of the increased presence of women in the Canadian economy. Do you remember what made you pursue entrepreneurship? For me, it was as a child. My mom would take me with her to work where I would set up pretend businesses or ‘help out’. Later, it was watching my parents begin their own companies or help/consult with other startups. They would entertain me by explaining their business plans, or what they were working on, and answer my endless questions. But, my exposure to startups in my formative years wasn’t limited to my parents. I was very fortunate, growing up, to have many family role models for business ownership. It was witnessing all of them exhibit a striking combination of determination, hard work, and an ability to create, which was vital in stoking my enthusiasm for entrepreneurial pursuits.