As the number of women entrepreneurs grows each year, there are always new and upcoming business leaders we can learn from for our entrepreneurial endeavours to inspire and shape our startup journey. Despite 2020 being a rocky year, there are many women tech leaders emerging from the storm in 2021. Many are leading the way […]
It’s easy to get overwhelmed when confronting a large undertaking such as expanding to a new market, especially if one may not be very familiar with said market. In order to make this more approachable, let’s break down the key stages of our Soft Landing and Investment phases.
There are many considerations for Canadian startups when planning and preparing for your Indian expansion. Taking a closer look at some of them will allow you to better position your business for success once entering a new market.
For a company that is looking at global expansion, whether in India or elsewhere, it’s prudent to conduct thorough research beforehand. This may allow you to discover other market entry avenues outside of the obvious, such as Vadodara.
Explore the core sectors of Coimbatore, one of the top emerging cities in India to see whether your business could be successful in expanding to its market.
If you’ve exhausted your regular resources for pinpointing innovative strategies, it’s a good idea to look into how other well-known companies achieved their success.
Companies like Canva, Lynda .com (now LinkedIn Learning), and MailChimp are great examples of how digitally-native startups got themselves off the ground.
When ventures start looking for areas to expand internationally, they tend to focus on the largest markets. However, in some countries, that may not be your best market entry bet. In India, its largest Tier 1 cities come with their fair share of challenges, such as overpopulation, inadequate infrastructure, pollution, poor public transportation, and long commutes. If you’re looking to expand to a large market with fewer challenges seen by the congested and trendy areas, it would be worth your time to explore India’s top Tier 2 and 3 cities first.